Collection: Isntree

ISland- a nature island that is pure and clean and not affected by pollution

Natural- use of pure raw materials from nature

TREE- a strong tree that bears good fruit and grows with our consumers

These ideas and concepts are quite typically Korean in the romantic way they describe their brand values and the clean, natural concept of an island setting, natural surroundings, and growth. Romanticism is a common theme throughout Korean modern pop culture, and Isntree is unique in its blend of scientific emphasis of ingredient selection and quality control, alongside the romantic ideas of nature.

The brand makes numerous promises to consumers, most notably that they will “always be honest and make reliable cosmetics products by actively heeding and applying all feedback”. This is an interesting promise and takes Isntree back to their roots and the fact that the CEO is a skincare blogger and consumer himself. It’s easy to see that his relationship with his readers has helped mould his responsive business model. He promises “all ingredients are 100% honestly labelled”. They are seeking to create trustworthy products that anyone can use, while steering away from excessive packaging or marketing that would detract from the value of the formulation.